Ctrl+Z Now
A telehealth and patient-experience product built for Ctrl+Z Now, pairing product engineering with the growth work to launch it.
Digital Health · Telehealth · Patient Experience · Growth
Next.jsTypeScriptNode.js
The challenge
Digital-first patient experiences often break down between the marketing surface and the actual product — the two are usually built by different teams with no shared system.
Users and stakeholders
Patients seeking a more direct digital-health experience, with Ctrl+Z Now's founder and CMO overseeing product and go-to-market alongside Nainsense Labs.
Discovery and product reasoning
Discovery examined where patients drop off between learning about a service and completing a consultation, and how much of that is a product problem versus a marketing problem.
Proposed solution
A connected marketing site and product experience built on one design system and one data model, so product and growth work reinforce rather than duplicate each other.
Product modules
- Marketing and acquisition surface
- Booking and intake
- Consultation flow
- Patient records
System architecture
A shared Next.js/TypeScript codebase serves both the marketing site and the authenticated product experience.
Security and privacy
Privacy-aware architecture with access controls appropriate to a patient-facing product; formal certification has not been pursued for this product.
Design system
A design system built for Ctrl+Z Now's brand, shared across marketing and product surfaces.
Engineering execution
Built and maintained by the Nainsense Labs engineering pod assigned to this engagement.
QA and validation
Manual QA across booking, intake and consultation flows on each release.
Deployment
Deployed as a single connected web application.
Growth / go-to-market
Nainsense Labs' Growth + Revenue Studio ran alongside the build to connect product changes with patient acquisition from day one.
Verified results
Awaiting verification — no numeric results are published yet.
Role
Product strategy · UX/UI design · Full-stack engineering · Growth